T-shirt by Diesel . Featuring a crew neck, short sleeves and a large graphic print to the chest. ABOUT DIESEL Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label?s inimitable laid back style.